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The United Kingdom comprises of four geographic and historical parts—England, Scotland, Wales, and Northern Ireland.

The United Kingdom contains most of the area and population of the British Isles—the geographic term for the group of islands that includes Great Britain (England, Scotland, Wales and many smaller islands). When you combine Northern Ireland with Great Britain the United Kingdom is formed, commonly referred to as the UK.

Apart from the land border with the Irish republic, the United Kingdom is surrounded by sea.

On a global scale, this natural endowment covers a small area—approximating that of the U.S. state of Oregon or the African country of Guinea—and its internal diversity, accompanied by rapid changes of often beautiful scenery, may convey to visitors from larger countries a striking sense of compactness and consolidation.

Union Flag

The United Kingdom has a mixed economy that is the fifth largest in the world in terms of market exchange rates and the sixth largest by purchasing power parity (PPP). It is considered the second largest economy in Europe after Germany's.

The 2020 population is almost at 68m people, according to UN data. The United Kingdom population is equivalent to 0.87% of the total world population. the U.K. ranks number 21 in the list of countries (and dependencies) by population.

Trustin Foods UK Ltd
Martin Wathes speaking at the ESMA conference in Frankfurt
ESMA

With over 20 years experience of running his own Company, Martin Wathes joined forces with the Genuport Trade group from Germany when they took over the Company in late 2020. Trustin Foods UK Ltd continues to trade under its own name today, with the huge support of its German parent Company.

In 1949 Guntram Peiser established the company Peiser & Co. by selling confectionery across Germany. In just a short period of time later he began to acquire other Germany Importers.

In 1971, Genuport Genussmittel Import GmbH & Co. KG was established as independent food importers merged. The name Genuport was created from a combination of the German words “GENUssmittel” (gourmet foods) and “ImPORT”.

By the end of the 1980s, Genuport had already become one of the most important distributors in the food industry for the marketing and sales of confectionery in Germany. In 1989, Dr. Uwe Lebens took over the leadership of Genuport GmbH & Co. KG alongside Guntram Peiser. Today, Genuport Trade GmbH is the largest importer and distributor of confectionery in Germany.

During 2020 Trustin Foods UK Ltd was purchased by the Genuport group giving Brand Owners access to, and the opportunity of working in, either or both organisations in the two biggest markets in Europe.

Trustin Foods UK Ltd

We have access to the UK Grocery Market. We can place your products and Brand into the sector(s) best suited to gain momentum. We have the market knowledge and key contacts to succeed.

Our experience and drive will challenge your thinking, and progress to success. We understand what Retailers and the Consumer are looking for and bring them together with a UK market strategy.

We can achieve a seamless integration of service, be it taking responsibility for your UK sales or launching from scratch, bringing impressive results for your products. To prove how successful this would be we would be happy to offer you references from the Brand owners we work with. We prefer to work closely with your team, involving them as much as possible, acting as an extension of your own Sales & Marketing Team. Together, bringing impressive results for your products.

In addition to being an Importer and Distributor we also offer a cost-effective, low risk alternative to outsourcing all functions, through acting as a pure sales and marketing brokerage that is integrated into a partnership with your line management structure and operates as part of the Brand Owner's own sales and marketing team.

This way the Brand Owner remains in control and still has an overview of customers as well as having total involvement in forecasting, sales and marketing policy. The customer and Brand Owner are therefore linked, with Trustin Foods being the connection between both parties. This helps drive down costs, allows a closer working relationship along with an open book pricing policy.

Trustin Foods UK Ltd

Our warehouse has capacity to offer whatever solution is required from unloading single mixed pallets to full handballed containers. With an operation of owned transport vehicles we believe we have a unique service we can offer any Brand.

Warehousing and logistics

Do not hesitate to drop us a couple of lines. We would love to hear from you.

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